e.l.f. Cosmetics - Dirty Pillows - Title Animation

motion design | title logo animation

Chris Colby x SHADOW

Supporting SHADOW to design motion titles for e.l.f. Cosmetics’ Dirty Pillows lipkit collaboration with Jennifer Coolidge. I handled the motion graphics, bringing dynamic visuals to the campaign. Always a pleasure to create engaging visuals for brands like e.l.f. Cosmetics. The motion design for titles and logo endcards matched their energetic brand.

e.l.f. Cosmetics - Dirty Pillows - Title Animation

motion design | title logo animation

Chris Colby x SHADOW


eyes. lips. face.

After the first release of Dirty Pillows lip kits sold out within three hours, we developed additional title cards to strengthen the social marketing presence. For the November restock, our designs supported another successful launch.

the reaction

sold out in 3hrs!

A glimpse of pink satin love. Who doesn’t love Mother Coolidge and e.l.f. Cosmetics? The fabulous success of this collaboration was destined.
The Hype

something dirty is coming!

e.l.f. Cosmetics’ social strategy to unveil something dirty in their new beauty line, featuring the latest and most exciting lip kit yet.
We Need More

something dirty is coming back!

After selling out so quickly, we needed to jump on new graphics to sell the next batch.

#elfingamazing

The success of the Dirty Pillows lipkit campaign showcased the collaboration between e.l.f. Cosmetics, Jennifer Coolidge, and SHADOW.

credits

producer

SHADOW

motion graphics

Chris Colby